Exquisitely British - The British Entrepreneur Club for Luxury Brands 

Tell us about yourself, Heike.

 

I live in the beautiful Notting Hill area with my husband and three daughters. I previously worked in PR and business management, and have always had a passion for luxury products and high-quality. Plus I love to buy into the ever growing organic market! So when I began Wellicious it only made sense to create the brand following on from my passions! London definitely inspired me with the city’s exciting buzz! My day to day life is super busy, balancing work and family, but when I get the chance I love to go for picnics & walks in the London parks with my family and during winter we all head to Austria for a nice ski break in the Alps.

 

Where did the idea for Wellicious come from?

 

I wanted to create a modern eco-friendly but stylish brand: to make something that could provide customers with high-quality luxe pieces, but something that wouldn’t damage the environment! The name for Wellicious itself actually came to me at 3am in the middle of the night! I woke up suddenly with the concept of Wellicious, and never looked back! I think it came as a result from a brainstorming session we had had that afternoon, combining wellbeing and delicious! 

 

Who's your ideal customer?

 

She is an urban woman, who knows what she wants and often thinks green, eats green and lives green - meaning she is aware of the environment around her. She would be around 25-60 years old, and is someone who doesn’t let life get her down. She may have a family, be career-minded or both! Wellicious is an eco-friendly, honest, non-judgemental brand and therefore we don’t like to specify too much ‘who’ our ideal customer is, or ‘what’ they should be, and prefer to put our focus into making our brand a brand that people love! 

 

What has been your biggest challenge? 

 

I would say juggling an international business whilst being a mother to three small children all under the age of 5. I have to make sure to find a good balance between work times and play time.  

 

What has been your biggest highlight?

 

Every day there is a new highlight in our office through various things; be it an exciting new press feature with Vogue, or a breakthrough in a high quality sustainable fabric! Plus receiving excellent customer service feedback is always lovely to hear. Also we recently had Selena Gomez, Sadie Frost and Fearne Cotton wearing our collections and to see that in the press was obviously an amazing feeling!