Exquisitely British - The British Entrepreneur Club for Luxury Brands 

Online fashion retailer, Fred&Eve has relaunched as “Fred & Eve, Home of the Handbag”, with three distinct labels of exclusively designed, high quality, fashion handbags. 

 

Fred&Eve launched in 2012, with carefully selected collections of clothing, accessories and footwear. However it quickly became obvious that the company’s heart and that of its customers lay firmly with their handbags and this October Fred&Eve relaunches, focusing solely on handbags, with three distinct collections.

 

Fred&Eve founder, Nikki Britton believes that a great handbag, no matter its size, should be not only desirable in terms of style and design, but also functional. A self-confessed handbag addict and former buyer for major British clothing retailers, Nikki Britton has developed her own system of selecting and designing handbags:

 

“All of our handbags are appraised at design level using our own 26 point “handbag usability factors or HUFs”, she says. “This ensures they are not just stylish, but also suitably useful and practical as well. There’s nothing worse than a useless handbag, however pretty!”

 

Not content with selling other handbag labels, Fred&Eve has created and designed three distinct collections, within the company’s key pillars of quality, style, function, ethical credentials and customer service.

 

Each collection its own point of difference and customer profile:

• Fred&Eve – A range of high quality leather fashion handbags. This eponymous collection of timeless, stylish and functional designs is aimed at women who want contemporary style without being restricted by short-lived fashion trends. This range is for a woman who is confident in herself and her own style and prizes elegance and quality above everything.

 

• SaintB - A range of high quality faux leather handbags with an easy style, combining a laid-back joie de vivre with a clear statement about the individual.   Stylish, practical and fashion aware, the SaintB girl knows what looks good on her, but is not easily seduced by fashion trends. She appreciates quality, style and value for money.

 

• TrulyRocks – A young, edgy collection, budget conscious collection full of high street appeal, with the uniqueness and desirability that comes from a new and exciting label. The TR girl sees things from a different angle. She's full of life and she TRULY ROCKS! She has an eye on the fashion world and likes to stand out from the crowd.

 

The three new ranges are on for sale at www.fredandeve.com and will be going into major high street retailers from early 2015.

 

VISIT THE WEBSITE: 

www.fredandeve.com

FOLLOW: